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5.0SERVICE
4.5Our centre star rating is based on customer satisfaction scores from real customers. It is based on information collated by BMW UK over the past 90 days of new car sales and aftersales service transactions, where the customers have subsequently elected to complete a satisfaction survey online or by phone. You will also see below customer comments, which are unedited.
228 ratings and 179 comments received in the last 90 days.
06 June 2026
Sales Executive Sam Trevett was very professional, helpful, patient and listened to our needs and expectations matching the level of our available funds.
05 June 2026
Id give this a a -5/5, the experience at Vines was terrible
02 June 2026
Excellent sales service from Sasha who made sure that my purchase matched my requirements as much as possible.
31 May 2026
Eric Wickham was yet again professional and very helpful. This is my 6th BMW purchase in the last 16 years and he has continued to be my go to person.
30 May 2026
The process was very smooth from start to finish
27 May 2026
The whole process was fairly quick and easy, and I was given a fair price for my part exchange.
27 May 2026
Eric Wickham the sales exec was just outstanding
26 May 2026
Personal service over 25 years with the sales agent
25 May 2026
Product knowledge of sales person was not to the level expected.
24 May 2026
Sales advisor was extremely useful and explained everything well. took an interest in what we were looking for and helped us achieve what we wanted..
22 May 2026
I have been a customer of Vines in Guildford for many years and they have looked after several BMW cars I own or owned
20 May 2026
completly
18 May 2026
Amazing experience from order to handover, smooth process and well looked after by everyone in the team especially Sam Trevett who was exceptional.
17 May 2026
The level of help from Sasha Good my sake's representative was very good and she went to great lengths to show me the range of cars and aid me.
16 May 2026
I have dealt with Eric Wickham on multiple car purchases. He listens to the requirements and is not a pushy salesperson. It is a pleasure dealing with him. He should be used as an example of an exemplar sales person!
12 May 2026
Sasha was a great support offering a good deal for the car, quick ordering process, good communication and seamless handover. V positive experience with Vines. Thank you!
05 May 2026
very good product - it all works
03 May 2026
Good communication. Very pleasant to deal with
02 May 2026
Sasha was keen for us to enjoy the experience but also aware of not overloading us with information. She made it clear that we were welcome to keep asking questions in the days ahead as we wanted.
01 May 2026
Harry was great and answered any of my questions thoroughly
01 May 2026
Eric Wickham was friendly, professional, knowledgeable and helpful.
29 April 2026
The sales team and reception staff have been good
28 April 2026
Absolutely from my first visit to me leaving with my car was 6 star.
25 April 2026
Eric Wickham is excellent. Makes buying a car easy and straightforward. A genuine ambassador for Vines
16 April 2026
Eric was great, kept me informed and was flexible to my requirements.
14 April 2026
Excellent from start to finish. Great deal, great service, great car.
11 April 2026
Sasha was excellent at all stages
03 April 2026
From start to finish Todd and Sam from Guildford were brilliant ????
03 April 2026
Kira was well informed and extremely helpful from start to finish in the selection and purchase of our X1. She made it an enjoyable and stress free experience.
31 March 2026
Kira, the salesperson I dealt with was lovely. Approachable, professional, not pushy & she was knowledgeable about the product too. She kept me updated about my car purchase (even whilst I was on holiday!) & made the process seamless. Job well done!
31 March 2026
The whole experience was great from the moment I walked in until I returned a week later to pick up my new car
29 March 2026
We haven't been able to take delivery of the car!. on presentation of the car when we arrived to collect, we found damage which has resulted in the car having to go for repairs. So we had to leave it come away with no car ! Very unsatisfactory
29 March 2026
Sasha, the sales representative, was pleasant and proactive throughout the process
27 March 2026
Prompt and efficient service, dealt with one person throughout the process.
27 March 2026
From beginning to end, Sam and Kieron have been outstanding. We have brought two brand new cars in 4 months, and they have offered so much help and guidance along the way. We've been so well looked after!
26 March 2026
Sales staff were wonderfully helpful
26 March 2026
The salesman was excellent, efficient and friendly. The only issue was he was not wholly clear how to set up the electronics on the car. Also Vines email address would not accept our return emails.
25 March 2026
For the very patient way of dealing with an 88yr old who hates most things digital!
24 March 2026
Arranged a manual loan car for 1week
23 March 2026
Fareed Osman was excellent to deal with from start to finish. Kept me up to date including out of normal working hours. This is the 2nd time we have purchased from him and intend to continue the relationship for any further purchases
18 March 2026
There was good sales follow up from the initial enquiry and answers provided in a timely manner. Unfortunately collection times changed as vehicle was being sourced from other site. This should have been resolved internally withoutrecourse tocustomer
06 June 2026
Once there they were were ok
06 June 2026
Geoff from the Service team and his knowledge, expertise and patience when explaining his work are a reason in itself to return as I do with both my BMWs.
06 June 2026
Very helpful staff
04 June 2026
All very efficient except bit miffed to receive low coolant warning day after extensive expensive service and repairs.
04 June 2026
Perfect service
04 June 2026
From the moment I arrived everything was seamless and the team could not have been more helpful. I hired a car from Enterprise too, and they were exceptionally professional too.
03 June 2026
Jess the service agent was positively amazing, really helpful and very attentive to everything, she is a true credit to the team
03 June 2026
The centre was great, had everything needed for the service and provided a nice area to wait or work if needed.
02 June 2026
The process was easy from start to finish.
01 June 2026
Great service from your staff from start to finish.
30 May 2026
Excellent service and spent the time to introduce me to the member of staff that worked on my car to fully explain and understand my concerns.
30 May 2026
Within a week of the service being carried out a fault message appeared, which said 'engine oil level below minimum'. The service included changing the oil filter, which was obviously not done correctly. It was very inconvenient returning to Vines.
29 May 2026
Great all round customer service. Very helpfull staff.
28 May 2026
Overall service provided was great.
27 May 2026
I have been using Vines for many years and always been very satisfied with.
27 May 2026
Check in process and communication was very clear. However, on my check in form I indicated I would like to know the cost of damaged alloys, (there was a box to tock for this), but no one came back to me on this point.
27 May 2026
Great friendly staff the final bill came in below quote extremely happy with level of service.
27 May 2026
Very efficient service
27 May 2026
Kept me upated and completed as expected
27 May 2026
Did the work expected and agreed within the time ageed
27 May 2026
They have always tried their best to accomadate my requirements
27 May 2026
All good
27 May 2026
Very courteous and efficient service with a very comfortable waiting area. My car was automatically washed and vacuumed free of charge after the recall work was done. Fast and easy check in service. Very pleased with the speed of the work too.
27 May 2026
Fairlyexpensive
24 May 2026
The work was carried out promptly and professionally
24 May 2026
Work was done quickly and effieciently
24 May 2026
The service was carried within time given
21 May 2026
Just a general attitude change. There was a time when you left the delership with a bitter taste, hard to put into words - almost like how lucky I was to part with my money.
20 May 2026
Cos I would never go to Ines as they don't I dersand Alpinas... nort s blue!!
20 May 2026
The woman on reception is always extremely warm and friendly and made me feel very welcome The man who checked me in knew I was in a hurry The woman who was my service manager was very understanding about my personal situation
19 May 2026
Good comms, reasonable price, good service
18 May 2026
Efficient with good customer care..
17 May 2026
Very good customer service.
17 May 2026
Very satisfying visit and good Service, thank you.
16 May 2026
Completely satisfied
16 May 2026
Great service
15 May 2026
Good diagnosis. Good work. Well handled by Ed. Thank you.
13 May 2026
A general good all-round service and very well looked after ??
13 May 2026
All good.
13 May 2026
You didn't follow the instructions that I filled in when booking in, "anything else you would like us to look at" - therefore I now need to rebook for more work at my expense in time and an Enterprise car.
12 May 2026
Easy booking, online checkin, quick drop off and pick-up good comms.
12 May 2026
Service was started on time and completed quickly. My advisor was friendly and professional, offering me a drink and keeping me informed. The staff on reception were very welcoming and professional, offered me a place to work from whilst I waited.
12 May 2026
The usual all round excellent service. Parts required were delivered quickly and fitted promptly. Good service to allow delivery of car to Vines outside hours. Cost was acceptable even though a large new part was required to complete the MOT.
12 May 2026
Everything was good.
11 May 2026
Good service polite Good communication skills
10 May 2026
Professional and customer focused service
07 May 2026
Quick, cordial and efficient service
05 May 2026
As planned
05 May 2026
Helpful and informative.
04 May 2026
MOT. It was easy. I usually deliver one day and pick up the next. The MOT was completed on day 1, unfortunately I was unable to collect. Blake was very helpful with adding phones to our 2 series.
03 May 2026
One of the problems with my car wasn't dealt with satisfactorly
03 May 2026
Ed gave an excellent MOT and advisory service through a detailed video.
03 May 2026
Efficiency
03 May 2026
Great service
30 April 2026
Despite a misunderstanding by Vines that necessitated a second visit, the quality of service was high and the staff member involved went the extra mile to make up for the inconvenience.
28 April 2026
Very pleased with the service
28 April 2026
Checked the morning prior about dropping the car the evening before however, arriving out of hours the key safe would not open either with my registration number nor mobile phone number. At this point I had to drive back home (9 miles each direction)
28 April 2026
Efficient service. I managed to continue with my work in the office/desk area provided to me.
28 April 2026
Things go smoothly normally, but on this occasion for some reason the wait time between being told my vehicle had passed the Mot and was no longer in the workshop to it actually being returned to me to leave was 55 minutes ! I get it was washed but..
27 April 2026
Work was carried out on time and at the price quoted
27 April 2026
Promised the car would be washed and a valuation given. Neither happened.
25 April 2026
My car was recovered after massive coolant leak. Vines did a great job of accepting it, shoehorned it into their schedule and car was back with me in 3 days.
25 April 2026
kept me up to date an informed about the progress of my vehicle and cost implications - no nasty surproses
25 April 2026
Vines Guilford great to deal with ?
22 April 2026
Excellent customer service and communication throughout
21 April 2026
All staff very polite, service completed within the time given.
21 April 2026
All done that was required
20 April 2026
Fantastic service from start to finish, as always! The best BMW service team there is in my opinion!
19 April 2026
The service centre staff at Vines, particularly Blake and Mariah, are excellent, efficient, always helpful and friendly. The servicing team are extremely thorough and provide helpful photo evidence of what needs doing and what they've done.
19 April 2026
Job done to my satisfaction in a timely fashion with good communication
18 April 2026
Very satisfied with the very polite and helpful Blake Hollands who is excellent but I am having to take the car back again after a battery replacement as the car keeps dropping into neutral while driving since the battery change so a bit inconvenient
18 April 2026
My vehicle needed two new tires that were not in stock, I was well looked after by Mariah during waiting, given a nice desk to work from while waiting and regular updates. Thank you!
16 April 2026
Efficient operation, great staff and service carried out on time.
15 April 2026
I would have given 1 star but I was happy with Blake Hollands service advisor who did his best to help but I retuned to 3 times having been told work had been completed which it had not
15 April 2026
Very happy with everything
15 April 2026
All good. No problems.
12 April 2026
Happy
12 April 2026
Very modern .
12 April 2026
Very efficient and helpful Service Advisor - Blake Hollands
12 April 2026
not happy how i was falsely charged for my tyre replacement without the team being totally honest and transparent about it. This has left quite a bad taste. and i am very disappointed. I would like to speak to someone on it.
09 April 2026
Left evening before to diagnose Power Failure red alarm. Call at 1pm for update and not started. Analysis inconclusive. System update ran into 2nd day. Second amber alarm required new sensor. £550 for unreliable sensor replace and no answer to PF.
08 April 2026
Completely satisfied with staff & work done on car. But online check-in / self-service process needs sorting. I sat waiting in reception whilst nothing happened (until I queried) & the info I input online had not been transferred (so waste of time)
08 April 2026
Excellent service where Shannon & Michael on service, went over & above to help in every way. Much appreciated.
07 April 2026
very professional
07 April 2026
All work was done in the day and I was kept informed of progress. The only disappointment was that the car didn't get the usual clean.
07 April 2026
Communication was quick and concise.
07 April 2026
Service person I dealt with seemed disinterested and was not that congenial. Waited for a long time at the dealership to have my car returned to me.
06 April 2026
Smooth service from booking to drop-off to collection.
06 April 2026
From the welcome coming into the dealership and during my pre arranged wait while the service was being carried out to leaving was very professional and customer focused. My service advisor Shannon Crook was excellent and a credit to BMW. THANK YOU!
06 April 2026
Appointment at 10am, was told it would be ready to collect at 1pm, no phone call, wasn't ready until 2pm.
05 April 2026
All work completed and Mariah kept us regularly updated throughout the entire process.
05 April 2026
lovely finish a good job done despite some indecision as to when it would be ready to collect
31 March 2026
Fantastic service for Ed and Geoff
30 March 2026
Service completed on time.
29 March 2026
Fine
28 March 2026
Drop off box for keys great idea. Service done promptly.
26 March 2026
The drop off/collection was cery smooth and the software issue was completely resolved under warranty
26 March 2026
Car was repaired efficiently, service was very good and I was kept up to date. Also, the check-in and check-out process was very flexible and easy.
25 March 2026
Fantastic service
25 March 2026
Quick and efficient with pleasant friendly service
24 March 2026
Helpful, pleasant staff. A pleasure to deal with real people.
24 March 2026
Efficient and pleasant check in staff. Car was left for the morning and was ready by the time stated early afternoon. The person handing back the car was helpful, explained the work carried out and the health check results very well.
24 March 2026
Excellent customer service
23 March 2026
Rly good service, wash quality could improve
23 March 2026
My recent visit was frustrating. This was a specific waiting appointment at 11am rather than a drop and go. I was told that an MOT takes approximately 1.5 hours. I waited 2.5 hours. If I had known this I would have arranged alternative transport.
23 March 2026
Mariah Morris is an excellent customer advisor. The reason for not providing five stars is that once again, not all parts were available for my appointment, despite having checked in a few days in advance, specifying AC refresh.
23 March 2026
During a recent visit to diagnose then rectify a fault, the service I received was exemplary. Communication was excellent and the whole experience left me in no doubt that I shall use Vines again.
23 March 2026
MOT was fine, but the follow ups were all missed; 1. Nail found in tire - no info of replacement in stock/ cost; 2. Quote for alloy refurbishment asked for (twice), nothing given; 3. Engine service light now illuminated when was not before - no info.
23 March 2026
Speedy and efficient
23 March 2026
MOT service staff were informative and welcoming, providing pertinent information and Sales staff (Fareed Osman) very helpful in showing alternatives if I needed to upgrade my BMW.
21 March 2026
Friendly, efficient staff and a very pleasant waiting environment while the work was being done
21 March 2026
Wonderful
20 March 2026
Blake was excellent and provided updates along the way and answered any questions I had
20 March 2026
Shannon was amazing on the day of my service , would recommend to all friends and family !
18 March 2026
Very attentive and helpful staff.
18 March 2026
Explained what the problem was and fixed it quickly.
17 March 2026
I found my car scratched on collection
17 March 2026
Service was fine but the car was returned with dirt and grease marks around the drivers area
17 March 2026
Blake was awesome
17 March 2026
Sam was outstanding, listened to what we wanted and matched the car perfectly. Super happy and would recommend Sam and the BMW centre.
17 March 2026
Another excellent experience at BMW , partly the car but mostly Sasha, who was her usual knowledgeable, friendly self.
17 March 2026
Was being kept informed, courteous staff
16 March 2026
Very busy, not particularly friendly
16 March 2026
Close attention was given to the service and MOT. We very much value the personal touch of Ed Lamb who describes very well the service process, the recovery of a missing chop-stick in the engine compartment and the requirements for further work
16 March 2026
Service in line with expectations
16 March 2026
Very good service and good value
16 March 2026
I haven't been to Vines of Guildford for 4+ years
16 March 2026
My car was MOT'd and serviced ahead of estimated time, and handed back washed too. Also pleased to get a call to say work all done and car ready for pick up. Important to me as I have to kill time waiting, usually by going for a walk.
15 March 2026
Tyres were really expensive compared to a tyre centre. My bill was hundreds of pounds more expensive than it needed to be.
15 March 2026
Everything went according to plan.
15 March 2026
Very happy with my MOT bring carried out by Vines of Guildford. Friendly service and assistance with Mariah.
15 March 2026
Jess looked after me in regard to my visit, very seamless process and excellent communication with me on my vehicle in the workshop. She is a key asset within the service department and recommend anyone booking in for service to contact Jess!
15 March 2026
Informative and knowledgeable
14 March 2026
Excellent service
14 March 2026
Not clear if the work suggested was actually required or a nice to have
14 March 2026
Great service
13 March 2026
Michael Stiff was extremely helpful, regularly kept me updated with progress and pricing of the service and MOT. Very friendly and professional when discussing options for what was best for my car. Wouldn't go anywhere else!
FIND Vines of Guildford BMW
Address
- 21 Moorfield Road, Woking Road, Guildford, Surrey, GU1 1RD
Opening Hours
- Mon–Fri:08:30 - 18:00
- Sat:09:00 - 17:00
- Sun:Closed
Phone
- 01483 207000
Guildford as well as surrounding areas including Woking, Godalming, Cranleigh and Shalford
Address
- 21 Moorfield Road, Woking Road, Guildford, Surrey, GU1 1RD
Opening Hours
- Mon–Fri:08:00 - 18:00
- Sat:Closed
- Sun:Closed
Phone
- 01483 207000
Guildford as well as surrounding areas including Woking, Godalming, Cranleigh and Shalford
Address
- 21 Moorfield Road, Woking Road, Guildford, Surrey, GU1 1RD
Opening Hours
- Mon–Fri:08:00 - 18:00
- Sat:Closed
- Sun:Closed
Phone
- 01483 207000
Guildford as well as surrounding areas including Woking, Godalming, Cranleigh and Shalford
Address
- 21 Moorfield Road, Woking Road, Guildford, Surrey, GU1 1RD
Opening Hours
- Mon–Fri:08:00 - 18:00
- Sat:Closed
- Sun:Closed
Phone
- 01483 207000
Guildford as well as surrounding areas including Woking, Godalming, Cranleigh and Shalford
Address
- 21 Moorfield Road, Woking Road, Guildford, Surrey, GU1 1RD
Opening Hours
- Mon–Fri:08:00 - 18:00
- Sat:Closed
- Sun:Closed
Phone
- 0800 9154700
Guildford as well as surrounding areas including Woking, Godalming, Cranleigh and Shalford
06 June 2026
The process was straight forward, the communication throughout was very clear and we are very pleased with the car