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Our latest star ratings

Vines of Guildford Star Rating

Sales

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4.4

22 comments from 54 reviews

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Service

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4.1

69 comments from 176 reviews

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What does our rating mean?

Our Dealership star rating is based on customer satisfaction scores from real customers. It is based on information collated by BMW UK over the last 90 days of new car sales and Aftersales service transactions, where the customer has subsequently elected to complete a customer satisfaction survey online.

You will also see below customer comments, which are unedited and are as submitted as part of the online survey process.

Click here for more information.

Customer Comments
Sales
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4.1

"Attension to detail msde some of the communication areas difficult"

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3.9

"Friendly and helpful service which was not pushy. Original price was not very competitive but dealer was responsive. Delivery process was good. Very satisfied with the service."

Vines of Guildford Dealer Principal response

"Great news, we do try and go the "Extra Mile", it looks like we achieved it, please contact us if we can help you further."

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5.0

"Tabs Alam was fantastic and is a very talented and professional salesman"

Vines of Guildford Dealer Principal response

"Thank you we do always try and go the Extra Mile, it looks like we achieved it this time."

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4.9

"I can't sing high enough praises for Eric Wickham who we dealt with who was extrememly helpful and efficient. He was a pleasure to deal with."

Vines of Guildford Dealer Principal response

"Thank you for your comments; we are committed as a team to deliver a high level of service I am pleased that it is being achieved, enjoy your car."

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4.8

"The people at Vines could not have been more helpful or pleasant to deal with. Minor irritation with the number of times the various finacial and insurance packages were raised though."

Vines of Guildford Dealer Principal response

"Thank you for your comments, we will deal with the member of staff involved, as we are regulated by the Financial Services Authority we do have to offer all our Insurance Products to you, I apologise if this seemed to pushy"

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5.0

"Very approachable staff, made me feel like a valued customer."

Vines of Guildford Dealer Principal response

"Thank you very much we do try really hard to make the experience as pleasurable as possible, enjoy your car."

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5.0

"The dealer principal mark requires particular praise for his dedication to customer service."

Vines of Guildford Dealer Principal response

"Thank you for your comments, I hope you enjoy your new vehicle."

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5.0

"I am a long term customer at Vines and always get first class service, the handover was very good"

Vines of Guildford Dealer Principal response

"That’s great news thank you for your constructive feedback, enjoy your new vehicle and if we can help you with anything else please do not hesitate to contact us direct."

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5.0

"Good use of e mailing documents and progress updates. Complete pleasure of turn key operation."

Vines of Guildford Dealer Principal response

"We invest a huge amount of time and resource on training our staff and it is really important we keep our staff up to date on our products, it looks like our invested time paid off, enjoy your car"

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4.0

"The sale of the car was more important than the customer experience"

Vines of Guildford Dealer Principal response

"Thank you I will look into this for you, as we train our staff, that the customer experience is more important than the car, please accept my apology that this was presented this way"

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5.0

"We are very pleased with our new 318D Touring car and thank Dolan for providing expert sales advice, matching our expectations perfectly."

Vines of Guildford Dealer Principal response

"You are more then welcome that’s great to hear, please don’t hesitate to contact us if we can help you in the near future"

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4.5

"All the staff were very friendly and efficient, a little bit pestered by the offers of finance and additional insurance."

Vines of Guildford Dealer Principal response

"Thank you for your comments, we will deal with the member of staff involved, as we are regulated by the Financial Services Authority we do have to offer all our Insurance Products to you, I apologise if this seemed to pushy"

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5.0

"Nigel was excellent, kept regular contact and worked with me to ensure specifications and delivery date were satisfactory. Lee was also very supportive in arranging the finance"

Vines of Guildford Dealer Principal response

"Thank you, we do try to go the “Extra Mile”"

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5.0

"Excellent service throughout"

Vines of Guildford Dealer Principal response

"We pride ourselves on delivering a high level of service, looks like we achieved it, thank you"

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4.5

"Felt pressurised to take a 61 registration to enable them to make their quota and the delivery was late"

Vines of Guildford Dealer Principal response

"Thank you for your comments, I have reviewed your transaction and can confirm your vehicle was ordered for a “61” plate delivery, I am sorry if you felt pressurised, we were simply trying to meet your requested delivery date."

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5.0

"I reveived very personalised service. Jason, my sales rep, was excellent and all queries and details were dealt with very promptly."

Vines of Guildford Dealer Principal response

"We pride ourselves on delivering a high level of service, looks like we achieved it, thank you"

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5.0

"The pick up was on time all items in place the sales person was very attentive in ensuring the car paperwork was all in order and had time with us to ensure we were completely satisfied"

Vines of Guildford Dealer Principal response

"That’s great news thank you for your constructive feedback, enjoy your new vehicle and if we can help you with anything else please do not hesitate to contact us direct."

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5.0

"First rate service with updates on progress with the build of the new car"

Vines of Guildford Dealer Principal response

"You are more then welcome that’s great to hear, please don’t hesitate to contact us if we can help you in the near future"

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5.0

"Fabulous service from start to finish"

Vines of Guildford Dealer Principal response

"Lovely, thats great news, thank you for choosing Vines of Guildford"

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5.0

"Due to a bank error the funds for purchasing the car were delayed for over two hours on collection day. The dealer offered every assistance and were understanding and courteous."

Vines of Guildford Dealer Principal response

"Yes we experience this alot with Banks, and we will always help where we can, please enjoy your car and if we can help in the future please contact us."

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5.0

"Great service provided by the dealer and sales teams. Excellent communication during the whole process and everything went according to the plan. The best BMW dealership I have ever dealt with."

Vines of Guildford Dealer Principal response

"Wow, thank you very much, we do focus on going the "Extra Mile", it looks like we achieved it on this occasion."

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5.0

"The whole experience of buying the car was very different to previous experience. The salesman Jason of vines was excellent and took me through everything clearly. Also the finance guy James was brilliant in explaining the finance and cover."

Vines of Guildford Dealer Principal response

"That’s great news thank you for your constructive feedback, enjoy your new vehicle and if we can help you with anything else please do not hesitate to contact us direct."

Click here for sales overview page.

Service
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5.0

"Brilliant, very bespoke service provided, and bent over backwards to help me."

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5.0

"The only problem recently was not due to Vines, but due to the incorrect part being supplied from Germany 9although in the packing labelled with the part number required"

Vines of Guildford Dealer Principal response

"Thank you for your business, we have raised this issue with BMW UK in order that it is not repeated again, apologies for any inconvenience"

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1.5

"disappointed with dealer as they said turbo not failed trhough design or component failure. replaced turbo and no goodwill provided"

Vines of Guildford Dealer Principal response

"Thank you for your comments, I am sorry that you experienced a component failure on your car, however once the warranty has expired the repair is chargeable to the customer. Unfortunately there is no goodwill on vehicles of 7 years old"

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4.5

"No comment."

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5.0

"Easy to book and collect vehicle out of hours. Service advisor kept me well informed."

Vines of Guildford Dealer Principal response

"Thank you if you have any comments about our service, positive or negative please contact me direct."

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4.0

"Advised the air valve was not covered and paid for repair. Disputed this and once investigated this was then covered. Nicki was extremely helpful."

Vines of Guildford Dealer Principal response

"Yes sorry we did make a mistake, I am gladed we solved this to your satisfaction"

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4.2

"Co ordination between Service Manager and Technician could be better. Also technicians that miss items reported should be held to account. All in all good performance that could be made great."

Vines of Guildford Dealer Principal response

"Thank you for your response I will address this with our Aftersales Manager"

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3.4

"I always feel that the service assistants are a little 'superior' in their attitude to the customer. Also, really resent having to pay 17 for a can of oil that was left on the back seat Not given any choice about this naughty"

Vines of Guildford Dealer Principal response

"The £17 Oil Top Up Kit is totally optional, you can return it should you choose not to exercise this option.Thank you for your continued buisiness"

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4.0

"Good but expensive."

Vines of Guildford Dealer Principal response

"WE do operate several discount schemes for most vehicles, full details can be found at www.vinesbmw.co.uk. We will always try and price match."

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4.0

"This visit was much better than my previous experience with Vines"

Vines of Guildford Dealer Principal response

"Great news I am glad we have improved this time, thank you for your comments"

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2.5

"I was kept up to date with the progress of my service but my car was returned to me without being cleaned."

Vines of Guildford Dealer Principal response

"I am unsure what happened this time we do service wash every vehicle, please contact Mr John Howard our Aftersales Manager to arrange a Free Valet, thank you"

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3.5

"Could Do Better"

Vines of Guildford Dealer Principal response

"Thank you if you have any comments about our service, positive or negative please contact me direct."

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2.9

"I wasn't told when my car was ready to collect. I phoned up twice before leaving work to see if it would be ready on my way home, but the person who answered could not provide an answer. Consequently, i had to make a special trip the following day."

Vines of Guildford Dealer Principal response

"Sorry this is not acceptable , I have asked our Aftersales Manager to review what happened"

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4.9

"Vines are professional and timely with their service"

Vines of Guildford Dealer Principal response

"Thank you, we do try to go the “Extra Mile”"

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4.0

"there was a problem with the air conditioning - they thought they'd fixed it but they haven't fixed it first time and it has to go back."

Vines of Guildford Dealer Principal response

"We always try to operate a first time fix policy , please accept my apology that this was not achieved on this occasion I will ask our Reception Manager to call you in order that we can rectify this for you."

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4.0

"Insurance was charged for the courtesy car when my insurance company was covering. Which has been sorted out by another colleague. The courtesy car was filthy and not checked."

Vines of Guildford Dealer Principal response

"Sorry,yes we do have to charge if you are placed on our Insurance.I will review why the loan car was dirty as they are cleaned daily"

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1.0

"The dealer failed to carry out all required work."

Vines of Guildford Dealer Principal response

"I am sorry we do try and complete all the work in the same day, sometimes this is not always possible."

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4.0

"Vines of Guildford were fine and corteous etc. I subsequently found out I could have had the brake fluid change for less than half price and a respectable local garage. I will go to them in future."

Vines of Guildford Dealer Principal response

"Thank you, I have checked your invoice and this is correct, however we will always try and price match any local garage."

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5.0

"Vines provide an excellent service by putting the customer first"

Vines of Guildford Dealer Principal response

"Wow, thank you very much, we do focus on going the "Extra Mile", it looks like we achieved it on this occasion"

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3.0

"No comment provided."

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5.0

"helpful,quick,friendley"

Vines of Guildford Dealer Principal response

"Great news , thank you for your continued business"

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5.0

"i appreciated the extra mile the dealership went to,to provide a good service."

Vines of Guildford Dealer Principal response

"Thank you for the honest feedback , we do appreciate your honesty"

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4.0

"All very good. But then left waiting for half an hour with no explanation"

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3.0

"I had a degree of fraustation as the dealership have advised of a fault with the vehicle but have given 2 suggestions of resolving the issue but are unable to guantee the resolution."

Vines of Guildford Dealer Principal response

"Thank you, I will ask our Service Advisor to contact you regarding this."

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5.0

"Always helpful."

Vines of Guildford Dealer Principal response

"Great news , thank you for your continued business"

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1.0

"I asked for a time when my vehicle was due to be collected and couldnt specify, when employee came to collect vehicle he couldnt speek english and after last visit my oil light has remained on."

Vines of Guildford Dealer Principal response

"Thank you for your comments, I have raised this issue with our Aftersales Reception Manager Mr John Price who will contact you direct in order that this is resolved, to your satisfaction."

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4.5

"good info from staff and great courtesy driver into town"

Vines of Guildford Dealer Principal response

"We pride ourselves on delivering a high level of service, looks like we achieved it, thank you"

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5.0

"Very good - fine."

Vines of Guildford Dealer Principal response

"Thank you, we do try to go the “Extra Mile”"

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5.0

"The dealership are allways excellent."

Vines of Guildford Dealer Principal response

"Great news , thank you for your continued business"

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3.5

"It was very polite in the terms of the handling of people. I have had problems there in the past. This time it was a lot better."

Vines of Guildford Dealer Principal response

"Thank you for the honest feedback , we do appreciate your honesty."

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3.0

"I have had several electrical issues with the car."

Vines of Guildford Dealer Principal response

"We always try to operate a first time fix policy , please accept my apology that this was not achieved on this occasion I will ask our Reception Manager to call you in order that we can rectify this for you."

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3.0

"Booking in all good. Car collected from work. No problem with service MOT apart from the cost. Some injectors replaced under recall, would prefer all 6 to be replaced at same time rather than just 2. Car returned with pen ink on door trim."

Vines of Guildford Dealer Principal response

"Please accept my apology, this is very unusual, I will ask our Reception Manager to contact you in order to rectify this. We would like to book your vehicle in for a free Valet Free of Charge"

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2.8

"I had agreed to bring the car in 9 excpected to be dealt with immediately when i got there this wasnt the case had not a waiting slot had to wait 1 hour however would suggest that you confirm with customers their expectations"

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4.0

"Still didn't get my intermittent wipe sorted. Need to rebook."

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1.5

"I was told it would be 1 hour and it was actually 2 hours."

Vines of Guildford Dealer Principal response

"It is regrettable that our diagnosis of the fault took longer then expected, please accept our apology for any inconvenience caused to you."

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5.0

"i have never had any complaints always very helpfull"

Vines of Guildford Dealer Principal response

"Thank you if you have any comments about our service, positive or negative please contact me direct."

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3.0

"The customer service was good, and the service was performed in the required time frame, but I asked for a breakdown of what the service entailed when you are paying £900 you expect some info on where your money goes but got nothing"

Vines of Guildford Dealer Principal response

"This is really disappointing, so sorry this has happened it just goes to show how a simple mistake can ruin your experience, I will raise this issue with the Aftersales Manager, please accept my apology."

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2.5

"I have an 11 year old E36 Convertible and there seems to be no one at the dealership who is familiar with a car of that age, especially regarding the problem I have with the convertible hood itself."

Vines of Guildford Dealer Principal response

"We do offer a discount now on cars over 4 and 6 & 8 years old we also operate a program called “Value Line”, this will help reduce servicing costs"

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4.1

"Good experience, plenty of feedback"

Vines of Guildford Dealer Principal response

"Thank you for the honest feedback , we do appreciate your honesty."

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3.5

"The dealer advised I required an oil service and when I checked it had been done 10 months previously."

Vines of Guildford Dealer Principal response

"Thank you for your comments I have raised this issue with the Aftersales Manager in order that a repeat of this will not happen again, please be assured this is very unusual"

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4.0

"Superb as usual. Service team are first class. Clear, detailed explanations of work and good jodgement. Excessive labour costs cost them 1 point. I'm a professional too but at £120 an hour Only for the superb customer service I stay with BMW dealers"

Vines of Guildford Dealer Principal response

"We do offer a discount now on cars over 4 and 6 & 8 years old we also operate a program called “Value Line”, this will help reduce servicing costs in the future, thank you for your comments"

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5.0

"I think there spot on, the staff are lovely there always smiley informative I like the dealership. I appreciate the pickup and collect service it¿s excellent."

Vines of Guildford Dealer Principal response

"That’s great news thank you for your constructive feedback, we look forward to being of service to you again in the future."

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2.0

"Problem keeps recurring one after another part needs replacing as if whole engine is falling apart. Previously staff were helpful but this time there was lack of empathy subtle coldness initially but after complaining, manager did help listen."

Vines of Guildford Dealer Principal response

"It would appear that your vehicle had a faulty turbo, this has now been rectified, we will always try and repair all vehicles with the least amount of inconvenience to you as possible, I apologise if we have not achieved this."

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3.5

"I was told it would be forty minuets to change a tyre. I wasn¿t kept informed of the situation of the vehicle and it took one hour and fifteen minuets to be given back to me. The girls on the front desk were polite and friendly."

Vines of Guildford Dealer Principal response

"I am sorry for the delay, it would seem the tyre was out of stock and our suppliers sourced one and arranged for it to be delivered to us as quick as possible, we should have kept you informed."

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1.0

"Next time it will be the third time I have taken the vehicle in for the same problem."

Vines of Guildford Dealer Principal response

"We always try to operate a first time fix policy , please accept my apology that this was not achieved on this occasion I will ask our Reception Manager to call you in order that we can rectify this for you."

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5.0

"Consider the labour rates to be to high"

Vines of Guildford Dealer Principal response

"We have addressed this issue we have discount schemes for 4, 6, 8 year old vehicles. Full details can be found on our website, I hope this helps any questions please ask."

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4.9

"Prompt booking, very helpful service advisor and made goodwill gesture on labour to replace parts not covered by warranty."

Vines of Guildford Dealer Principal response

"We do try to offer Goodwill, where possible, in conjunction with our manufacturer. Whilst each case is based on its own merits, I am pleased we managed to assist you, and thank you for choosing Vines of Guildford"

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4.0

"i was impressed to have to pay £20.00 for a courtesy car for the day when i booked 3 months in advance."

Vines of Guildford Dealer Principal response

"Thank you, we do have a charge for courtesy cars, this is to cover the Insurance, I am sorry if this was not explained to you."

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5.0

"It made an impact that I was met at the door by my service representative, particularly since she was on crutches that week"

Vines of Guildford Dealer Principal response

"Thank you, yes Nickie hurt her leg she is much better now and evn though she was on crutches, she will always deliver a high level of service."

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1.0

"Being forced to pay 638 to effectively replace a battery and sensor on a 9 year old car is utterly unacceptable"

Vines of Guildford Dealer Principal response

"Thank you for your comments, I can confirm that I have reviewed your invoice and the total is correct, however we do only carry out work authorised, by the customer and at the time of authority a detailed estimate was provided."

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2.0

"The work was completed but customer service dissapointing until supervisor intervention"

Vines of Guildford Dealer Principal response

"Thank you for your comments; I have addressed this issue with the person concerned in order that this is not repeated"

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1.0

"Extremely Poor service received and ridiculous quote for work given"

Vines of Guildford Dealer Principal response

"I am truly sorry if you are not happy with the level of service received from our Dealership, our Aftersales Manager is currently looking into how “Goodwill” can be offered at once branch and not another."

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4.6

"Prompt, efficient and courteous service"

Vines of Guildford Dealer Principal response

"Thank you if you have any comments about our service, positive or negative please contact me direct."

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2.1

"Service was fine but while waiting was meant to test drive 2 cars, only one was available though it has supposedly been pre arranged."

Vines of Guildford Dealer Principal response

"Please accept my apology the vehicles are now available i will ask our General Sales Manager to call you to arrange this."

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4.0

"Courteous and prompt. Would have scored 5 if had followed up by giving me the details I requested about possible body shop work. I left not knowing really where to go on this and what ball park costs would be. A missed opportunity"

Vines of Guildford Dealer Principal response

"Thank you i will ask our Bodyshop Manager Cathy Harkus to call you to address this ."

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3.5

"Not notified the car had to be kept overnight. Had trouble making an appointment line cotinually engaged."

Vines of Guildford Dealer Principal response

"Thank you, I will look into this for you as we pride ourselves in keeping customers fully informed of the progress of their vehicle, I apologise"

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5.0

"When you drop the car in the morning you talk to one person and then you go to pick it up its someone else.that is the customer service manger who takes the details from he and he does not say who is going to dealer with the vehicle."

Vines of Guildford Dealer Principal response

"Thank you for the honest feedback , we do appreciate your honesty."

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4.9

"Late appointment to meet my diary. Car unable to be washed due to the time."

Vines of Guildford Dealer Principal response

"Our reception Manager will call you to book a free clean, I hope this helps."

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4.7

"Excellent customer service only let down by oil service interval not being reset meaning I need to pop back to dealership to get this reset."

Vines of Guildford Dealer Principal response

"I am sorry we did not reset your servive interval system, I hope this has now been sorted for you."

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1.0

"I was very explicit on what service wanted this was noted and written on the service sheet when I collected my car much unrequested and un agreed work had been undertaken. This almost doubled the service cost, outrageous and unprofessional."

Vines of Guildford Dealer Principal response

"Thank you for your comment; I am pleased that we managed to resolve this issue when I telephoned you last week."

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1.0

"Not a good experince"

Vines of Guildford Dealer Principal response

"It is disappointing our service level was only satisfactory as we pride ourselves on delivering a high level of service, it is a real shame this was not achieved on this occasion."

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1.0

"Credibility is a question, service manager pushed for more and earlier service that was not immediately due. Repair required is not 100 convincing. lacking quality assurance resulted in return check. Continue.."

Vines of Guildford Dealer Principal response

"I will ask our Aftersales Manager, Mr John Howard to call you in order that we can deal with this incident"

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3.0

"Soon after service another fault developed, asked for update of tyre tread wear, was ignored"

Vines of Guildford Dealer Principal response

"Please accept my apology for any inconvenience caused I will ask our reception manager to call you."

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1.0

"I had an MOT while I waited and was told 60 90 mins so I worked on 90 mins. kept waiting 2 1 2 hours missed an important meeting, advisor completely misjudged my requirements despite complaining twice"

Vines of Guildford Dealer Principal response

"Please accept my apology for the delay, it would appear that we did have delays with all our MOT that week, this has now been rectified"

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3.9

"I would have given Vines five stars if they had washed my car."

Vines of Guildford Dealer Principal response

"Please accept my apology that your car was not washed. Please could you contact us in order that we can carry out a service wash on your vehicle free of charge"

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4.0

"When I collected my car, I did not have the MOT worksheet in the car which the service person mentioned would be left. I tried to speak to him but he was with customers and was not called back even though a marketing person said that they would check"

Vines of Guildford Dealer Principal response

"Thank you for the information we have arranged for the MOT certificate to be sent to you by first class mail."

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4.3

"Wasn't warned in advance that air filter and spark plugs would also need replacing"

Vines of Guildford Dealer Principal response

"Thank you, sometimes we are unaware of the work required on a car however, we will not carry out any additional work without prior authority."

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5.0

"Vines at Guilford have provided outstanding customer service for the last 10 years. it is not my local dealer, I go there for the service provided"

Vines of Guildford Dealer Principal response

"Wow, thank you very much, we do focus on going the "Extra Mile", it looks like we achieved it on this occasion."

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3.0

"I had to take the car back as the steering wheel had not been put on straight."

Click here for service overview page.

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