
Vines of Guildford Star Rating
What does our rating mean?
Our Dealership star rating is based on customer satisfaction scores from real customers. It is based on information collated by BMW UK over the last 90 days of new car sales and Aftersales service transactions, where the customer has subsequently elected to complete a customer satisfaction survey online.
You will also see below customer comments, which are unedited and are as submitted as part of the online survey process.
Click here for more information.
Customer Comments
Sales
Click here for sales overview page.


1 Series 3-Door (2012)
1 Series ED 3-Door (2012)
1 Series M153i (2012)
1 Series 5-Door (2011)
1 Series Convertible
1 Series Coupé
116d ED 5-door (2012)
3 Series Saloon (2012)
3 Series Touring
3 Series Convertible
The BMW 320d ED
3 Series Coupé
ActiveHybrid 3
5 Series Saloon
5 Series Touring
5 Series Gran Turismo
5 Series Saloon ED
ActiveHybrid 5
6 Series Coupé (2011)
6 Series Convertible
6 Series Gran Coupé (2012)
7 Series Saloon
X1 (2012)
X1 sDrive20d ED (2012)
X3
X5
X5 M50d (2012)
X6 (2012)
X6 M50d (2012)
Z4
1 Series M Coupé
M3 Coupé
M3 Convertible
M5 (2011)
M6 Coupé
M6 Convertible
X5 M (2012)
X6 M (2012)
"Attension to detail msde some of the communication areas difficult"
"Friendly and helpful service which was not pushy. Original price was not very competitive but dealer was responsive. Delivery process was good. Very satisfied with the service."
Vines of Guildford Dealer Principal response
"Great news, we do try and go the "Extra Mile", it looks like we achieved it, please contact us if we can help you further."
"Tabs Alam was fantastic and is a very talented and professional salesman"
Vines of Guildford Dealer Principal response
"Thank you we do always try and go the Extra Mile, it looks like we achieved it this time."
"I can't sing high enough praises for Eric Wickham who we dealt with who was extrememly helpful and efficient. He was a pleasure to deal with."
Vines of Guildford Dealer Principal response
"Thank you for your comments; we are committed as a team to deliver a high level of service I am pleased that it is being achieved, enjoy your car."
"The people at Vines could not have been more helpful or pleasant to deal with. Minor irritation with the number of times the various finacial and insurance packages were raised though."
Vines of Guildford Dealer Principal response
"Thank you for your comments, we will deal with the member of staff involved, as we are regulated by the Financial Services Authority we do have to offer all our Insurance Products to you, I apologise if this seemed to pushy"
"Very approachable staff, made me feel like a valued customer."
Vines of Guildford Dealer Principal response
"Thank you very much we do try really hard to make the experience as pleasurable as possible, enjoy your car."
"The dealer principal mark requires particular praise for his dedication to customer service."
Vines of Guildford Dealer Principal response
"Thank you for your comments, I hope you enjoy your new vehicle."
"I am a long term customer at Vines and always get first class service, the handover was very good"
Vines of Guildford Dealer Principal response
"Thats great news thank you for your constructive feedback, enjoy your new vehicle and if we can help you with anything else please do not hesitate to contact us direct."
"Good use of e mailing documents and progress updates. Complete pleasure of turn key operation."
Vines of Guildford Dealer Principal response
"We invest a huge amount of time and resource on training our staff and it is really important we keep our staff up to date on our products, it looks like our invested time paid off, enjoy your car"
"The sale of the car was more important than the customer experience"
Vines of Guildford Dealer Principal response
"Thank you I will look into this for you, as we train our staff, that the customer experience is more important than the car, please accept my apology that this was presented this way"
"We are very pleased with our new 318D Touring car and thank Dolan for providing expert sales advice, matching our expectations perfectly."
Vines of Guildford Dealer Principal response
"You are more then welcome thats great to hear, please dont hesitate to contact us if we can help you in the near future"
"All the staff were very friendly and efficient, a little bit pestered by the offers of finance and additional insurance."
Vines of Guildford Dealer Principal response
"Thank you for your comments, we will deal with the member of staff involved, as we are regulated by the Financial Services Authority we do have to offer all our Insurance Products to you, I apologise if this seemed to pushy"
"Nigel was excellent, kept regular contact and worked with me to ensure specifications and delivery date were satisfactory. Lee was also very supportive in arranging the finance"
Vines of Guildford Dealer Principal response
"Thank you, we do try to go the Extra Mile"
"Excellent service throughout"
Vines of Guildford Dealer Principal response
"We pride ourselves on delivering a high level of service, looks like we achieved it, thank you"
"Felt pressurised to take a 61 registration to enable them to make their quota and the delivery was late"
Vines of Guildford Dealer Principal response
"Thank you for your comments, I have reviewed your transaction and can confirm your vehicle was ordered for a 61 plate delivery, I am sorry if you felt pressurised, we were simply trying to meet your requested delivery date."
"I reveived very personalised service. Jason, my sales rep, was excellent and all queries and details were dealt with very promptly."
Vines of Guildford Dealer Principal response
"We pride ourselves on delivering a high level of service, looks like we achieved it, thank you"
"The pick up was on time all items in place the sales person was very attentive in ensuring the car paperwork was all in order and had time with us to ensure we were completely satisfied"
Vines of Guildford Dealer Principal response
"Thats great news thank you for your constructive feedback, enjoy your new vehicle and if we can help you with anything else please do not hesitate to contact us direct."
"First rate service with updates on progress with the build of the new car"
Vines of Guildford Dealer Principal response
"You are more then welcome thats great to hear, please dont hesitate to contact us if we can help you in the near future"
"Fabulous service from start to finish"
Vines of Guildford Dealer Principal response
"Lovely, thats great news, thank you for choosing Vines of Guildford"
"Due to a bank error the funds for purchasing the car were delayed for over two hours on collection day. The dealer offered every assistance and were understanding and courteous."
Vines of Guildford Dealer Principal response
"Yes we experience this alot with Banks, and we will always help where we can, please enjoy your car and if we can help in the future please contact us."
"Great service provided by the dealer and sales teams. Excellent communication during the whole process and everything went according to the plan. The best BMW dealership I have ever dealt with."
Vines of Guildford Dealer Principal response
"Wow, thank you very much, we do focus on going the "Extra Mile", it looks like we achieved it on this occasion."
"The whole experience of buying the car was very different to previous experience. The salesman Jason of vines was excellent and took me through everything clearly. Also the finance guy James was brilliant in explaining the finance and cover."
Vines of Guildford Dealer Principal response
"Thats great news thank you for your constructive feedback, enjoy your new vehicle and if we can help you with anything else please do not hesitate to contact us direct."