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WHAT A DIFFERENCE A DAY MAKES.

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BMW Upgrade Scheme.

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BMW Help: Recalls

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Vines Recruitment

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Supporting Sophie Christiansen CBE

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BMW i8 Roadster

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Impress with the new BMW Shadow Edition

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From Rookie to Rider in 1 week

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Where Next?

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10% off Cosmetic Repairs

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Exclusive Offers from Vines

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Tyre Price Match from Vines

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Exploring Somewhere New? Navigation Updates from £110

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What type of BMW Engine is right for you?

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BMW xDRIVE.

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BMW Spring Sale Event.

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Latest New Car Offers

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Mat Scrappage Scheme

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SPREAD THE COST with 0% FINANCE

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Meet the team

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Ian Hughes

Sales Manager
  • Years at the dealership 3
  • Department Sales
  • Hobbies Family, holiday, sports, food

Paul Bolger

BMW Used Car Sales Manager
  • Years at the dealership 6
  • Department Sales

Tabs Alam

Business Manager
  • Years at the dealership 12
  • Department Finance
  • Hobbies Roadtrips, gym, holidays, socialising, shopping

Richard Croker

Business Manager and Motability Specialist
  • Years in the industry 3
  • Department Sales
  • Hobbies Socialising, meals out, golf, tennis, DJing

Charles Squirrell

Used Car Buyer
  • Years at the dealership 4
  • Department Sales
  • Hobbies Scuba, Classic cars1965-1980,Horse Racing Flat / jumps, F1 GPs and London

John Howard

Aftersales Manager
  • Years at the dealership 8
  • Department Service

Jamie Lowther

BMWi Sales Executive
  • Years at the dealership 3
  • Department i Sales
  • Hobbies Friends, family, sport

James Smith

BMWi Sales Executive
  • Years at the dealership 3
  • Department i Sales
  • Hobbies Cooking, music

Tony Genn

Sales Executive and Motability Specialist
  • Years at the dealership 10
  • Department Sales
  • Hobbies Golf, football

Mike Bennett

BMW Sales Executive
  • Years at the dealership 0
  • Hobbies Fast cars, The Stock Exchange and going on holiday

Chris McIsaac

BMW Sales Executive
  • Years at the dealership 1
  • Department Sales

Nima Negarandeh

Sales Executive and Motability Specialist
  • Years at the dealership 5
  • Department Sales
  • Hobbies Family, IT Security

Eric Wickham

Sales Executive
  • Years at the dealership 19
  • Department Sales
  • Hobbies Football, mountain biking

Phil Hinds

Sales Executive
  • Years at the dealership 3
  • Department Sales
  • Hobbies Golf, cricket

Richard Parker

Sales Executive
  • Years at the dealership 8
  • Department Sales
  • Hobbies Swimming, taekwondo

Matt Granger

Sales Executive
  • Years at the dealership 0
  • Department Sales
  • Hobbies Golf, rugby, live music

Emma Swinyard

Loyalty Specialist
  • Years at the dealership 2
  • Department Sales
  • Hobbies Gym, running, drawing

Lyndsey Murphy-Sugrue

BMW Genius
  • Years at the dealership 0
  • Department Sales
  • Hobbies Football, photography, music festivals, pub quizzes

James Foord-Divers

Service Advisor
  • Years at the dealership 3
  • Department Service
  • Hobbies Movies, socialising, cleaning

Natalie Baxter

Service Advisor
  • Years at the dealership 13
  • Department Service
  • Hobbies Holidays, Disney World

Frank Jardim

Service Advisor
  • Years at the dealership 3
  • Department Service
  • Hobbies Mountain biking, walking, kayaking

Jim Woolley

Service Advisor
  • Years at the dealership 1
  • Department Service
  • Hobbies Photography, eating, music, fishing

Berni Smyth

Service Advisor
  • Years at the dealership 1
  • Department Service
  • Hobbies Darts, socialising

Gwyneth Gavine

Centre Host
  • Years at the dealership 10
  • Department Centre Host
  • Hobbies Theatre, opera, art galleries

Jan Smith

Centre Host
  • Years at the dealership 1
  • Department Front of House
  • Hobbies Shopping, gardening, fitness

CUSTOMER REVIEWS.

Our centre star rating is based on customer satisfaction scores from real customers. It is based on information collated by BMW UK over the past 90 days of new car sales and aftersales service transactions, where the customers have subsequently elected to complete a satisfaction survey online or by phone. You will also see below customer comments, which are unedited.

Always kept informed. Efficient and good customer service delivery.

Service

The guy who looked after me at vines was great and provided the high level of service I would expect from BMW

Service

As above, good service, no problems.

Service

Fixed the problem very quickly and kept me updated the whole time.

Service

when collecting the car there appeared to be no- one working on the service desk, there was already another man waiting to be seen, he took a while to get his issues sorted out. we both felt completely ignored at no point did anyone come over to help

Service

service was excellent but had to wait too long for appointment otherwise I would have been completely satisfied

Service

Did all that I requested efficiently and on time.

Service

All work was under warranty so no invoice or any written statement of what was done.

Service

The job was done in good time and the job explained in detail.

Service

They were able to take my car in for the repair quickly and resolve it.

Service

Service department sorted issues on the car that were covered by the warranty. We were able to relax and have a coffee whilst the lovely reception staff arranged for a lift home as the car would only be ready next day.

Service

The service was excellent but see previous answer

Service

Because I am completely satisfied.

Service

Problem with brakes not fixed.

Service

Very friendly people.

Service

Same

Service

Vines are brilliant and always have been with me

Service

Excellent service all done within the same day.

Service

General service was good. Being forgotten by the bloke who drives the customer van to and from Guildford was a bit of a pain - thankfully the weather was good.

Service

I have trust in Vines

Service
Thank you

The final bill was a lot more than expected, not really the fault of Vines arguably, but everything that needed to be done seemed to come in at a very expensive level.

Service

the only downside is lack of courtesy cars so keep taking taxis when being serviced

Service

I was called to schedule a software upgrade. A convenient date was agreed and on the day a drop off and pick up to the nearest station was very helpful.

Service
Thank you fro the positive response

Nathalie is lovely and should be treasured

Service
Thank you I will pass on the comments

You cleaned the car though, so not all bad!

Service
WE always clean our customers car for them I am pleased you appreciated it !

1. air conditioning was cleaned for £19 but the ventilation air still stinks and i'm now treating with STP Air Con Cleaner. Still needs another one.2. wheels were balanced but there's still a slight tremor when you get to 70+.

Service
Please accept my apology our Reception Manager will call you to discuss

a job done well but took longer than expected.

Service
Great news thank you !

Made me feel very welcome, very personal service.Only could have been improved by better communication leading up to the day that the work was scheduled for, I asked for quotes for extra work and never received them so couldn't proceed.

Service
Please accept my apology I will make sure this is attended to in the future

Very efficient and helpful service.

Service
Thank you for the positive comments

Vines of Guildford did what was promised in a timely manner.

Service
Thank you

I had to return the car because of an oil leak after the service was completed

Service
I am pleased we could assist if you require any further help please do not hesitate to contact us

No fuss, just replaced tyre as expected.

Service
Thank you

It was more expensive than anticipated to get a wing mirror repaired - only 2 constituent parts appeared damaged, yet I also had to replace a perfectly good mirror glass even though it should be possible to remove it without damage.

Service
It is regrettable this unit comes as one , we will pass on your comments to our Head Office, kind regards

Collection/loan car option would have resulted in excessive delay on a potentially serious issue. Guildford location is not good for public services

Service
We do have a free courtesy bus if it helps at all it does run to a schedule and it also runs to your area

Very good

Service
I am pleased we could help

Quality people

Service
That is so nice of you to say I will pass on your response to the team

Very efficient

Service
I am pleased you enjoyed the experience, thank you

Great dealer, always quick, efficient and really helpful people.

Service
Pleased you enjoyed the experience

Servicing reminder not reset. No problem information on what had been done under the service. Software or recall was required but again no information on what this was. Car valeting was not as god as it could be or has been in the past.

Service
Please accept my apology we will contact you to arrange a free clean

Awful Service. My 90 minute service took over double the time I was told, I was kept waiting and waiting and my vehicle had damage on when it was finally returned.

Service
We do try and stick to the workload time allowed however from time to time it can over run, whilst this is not acceptable I do apologise

The repairs took exactly 1 month. The delay was caused by the interaction between Vines and BMW Warranty, which didn't work as smoothly as it might have done as Vines endeavoured to obtain approval for the repair.

Service
Please accept my apology we were waiting for information from BMW Germany, as soon as we received this information we carried out the work as requested

A prompt collection and return. Unfortunately the brake noise issue could not be replicated by the Technician, which is a surprise as it happens every time I drive the car. They did offer to test if I drop the car back.

Service
I am sorry sometimes we cannot replicate the fault, therefore we cannot resolve the issue, I am pleased we have agreed to fix it again moving forward

All very nice and helpful

Service
Thank you

They were quick to answer any questions that I had and managed to fit me in with short notice.

Service
WE will always try and accommodate where possible I am pleased this worked out for you

Up until this last service, they would have been rated completely satified, but they let down after this latest "sevice". Details in next section as insufficient characters in this section.

Service

Fault still present

Service

Very long delay in waiting for car

Service

They were prompt to the point and considerate.

Service

professional approach from personable staff. Accurate assessment of waiting time for service to be carried out.

Service

Aside from service other issues dealt with very satisfactorily and good contact maintained with me as to status etc

Service

Not the cheapest servicing cost but still competitive. Service received always quality standard.

Service

Plenty of models to snoop at whilst waiting plus the bonus of having the motorbikes next door

Service

Extremely satisfied.

Service

The client facing staff are very helpful and accommodating and the car always comes back in a much better state than when we drop it off!

Service

The level of service from reception to the service department is very friendly and helpful

Service

Sometimes feel that you could be more pro-active in "reminders" about MOTs / servicing etc. Really don't want multiple e-mails etc but a few to the point reminders would be useful to jog my memory.

Service

Vines which was not regular bmw dealership found a slot to deal with an issue that could have caused significant damage to our car. The repair was carried out quickly but as said above, I received no feedback on how this issue occurred.

Service

As in question 1

Service

Friendly efficient service.

Service

Always helpful and friendly

Service

Availability of service dates, loan car, excellent initial communication (Berni Smyth) regarding my MOT dates etc. Great contact from Berni and Natalie re updates whilst my car was having warranty work carried out. Car returned clean and on time.

Service

Did what they said they would do - called me to explain an issue, described the problem, sorted it ! And the car is returned valeted.

Service

Good service. Trust the team to do a good job. Friendly team. Nice area to wait whilst service undertaken with coffee and WiFi.

Service

Same as above no issues all very easy

Service

The clutch needed a thorough inspection and commentary as to how it should be best performed. The clutch which was extremly heavy now performs better but still heavy for frequent gear change. The accellorate too feels heavy. Why wan't I told this?

Service

Excellent in every respect

Service

They appeared to do everything they could to help me.

Service

Love the shuttle service to Woking Train station.

Service

see above

Service

Carried out works as offered,I'm satisfied.

Service

Helpful staff who actually seem to enjoy their jobs...rare these days...!

Service

Service was good, it took longer than planned due to the USB map update so my car didn't get cleaned.My bug bear is that I have a blocked filter on the washer bottle which I was quoted £150 to have cleared - this is a known BMW problem - NOT GOOD :(

Service

Change of plan required home delivery of car at short notice - no problem.a

Service

Went in to fix a rattle and the rattle is now worse

Service

excellent service

Service

As above

Service

Please refer to previous comments

Service

Helpful friendly staff. Prompt efficient service.

Service

Depends on other people's location

Service

staff were professional and helpful.....£180 for a lightbulb seems excessive hence 4 stars

Service

They continued to work through the issue until it was solved

Service

Service consultant could've been a bit friendlier as I approached him.

Service

All the staff I came into contact with during the resolution of my issue were professional, happy and courteous.

Service

Friendly and efficient. Cost for new front wipers seemed a bit excessive

Service

Old car, no problems, hurrah!

Service

My visit was only to have new number plates made up but I could not have been looked after better by James in Service and the Reception staff.

Service

You did a good job without any fuss.

Service

The dealership has a positive atmosphere the staff are constantly polite and courteous and I have the perception that they care about the service they provide rather than just seeking to maximise profit.

Service

Professional, efficient, friendly, get the job done.

Service

James sorted a problem very well

Service

Excellent service and very nice people to deal with

Service

You fixed my tyre and made it as painless as possible

Service

No issues. Quick processing, service, end of warranty check and MOT all done in quick time

Service

Nice staff

Service

Efficient, knowledgeable staff in a prestige environment

Sales

Everything was extremely professional and efficient. One area for improvement would be: Petrol - If you charge me to fill the tank then do NOT deliver it 3/4 full...petty and a huge mistake during the "final mile" as everything else was perfect

Sales

Sales manager was patient and made constructive suggestions without pushing me.

Sales
Thank you enjoy your car!

Nice experience. Relaxed and comfortable.

Sales
Thank you for your recent response and may I take this opportunity to thank you for selecting Vines Guildford for your purchase

Can't really think of anything that could have been done better.

Sales
Thank you

I would put this particular experience as being the most enjoyable (and expensive!) one so far. Nima Negarandeh was incredible and did not give us the hard sell on the insurance products which has been a frustration for us at other BMW dealerships.

Sales
Thank you for your response and I will pass this onto our team, and whilst responding thank you for your new car order

The purchase of the car was made but then the required car was not available. Searched for other cars but not to my spec. One compromise finally found only to find that the finance deal was not transparent

Sales

Eric Wickham great , helpful salesman. Nothing is too much trouble for him!!

Sales
Thank you so much for your loyalty to our business it is appreciated I do hope you enjoy the car

Very pleased overall

Sales
Great news thank you for the nice comments I do hope you enjoy the car

Richard was brilliant - kept me updated throughout the process. Planted the seed about climbing the BMW ladder over the coming years!!!! M240i next!!!

Sales
Thank you I do hope you enjoy your new car

Your representative Philip Hinds was always helpful and patient, and would always take the trouble to find the answers to my questions.

Sales
Thank you for your positive comments regarding our Centre I do hope you enjoy your new car

Pretty straightforward overall.

Sales
Glad you found us easy to deal with I hope you enjoy your car, if we can assist further please do not hesitate to contact us

Nima at Vines Guildford is a prime example of going the extra miles for the business but keeping the customer to heart. First purchase from Vines and Nima. I came to Vines purely because of him as recomended by a family friend. I’d return to him.

Sales
Thank you very much for your positive comments

See previous comments, good product supported by attentive sales staff and flexible to suit my requirements.

Sales
Please accept my apology about the parking we are working hard to resolve this

the people are great, the coffee is good and above all its a great experience

Sales
Pleased you liked our business and of course the wonderful coffee!

Always good @. Vines Guildford

Sales
Thank you

This is the 4th new car I have purchased from Tony Genn. He is highly efficient and makes the process easy for me as a buyer. People buy from people whom they trust and respect, please pass my thanks to Tony.

Sales
Tony has been with us for years and I would like to thank you for your loyalty to our business

Richard and Megan Thomber were extremely helpful thought out the process and Megan is a real asset to the dealership. Great experience. Always willing to accommodate requests.

Sales
Thank you I will pass on your comments, I do hope you enjoy your new car