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WHAT A DIFFERENCE A DAY MAKES.

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BMW i8 Roadster

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Impress with the new BMW Shadow Edition

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From Rookie to Rider in 1 week

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10% off Cosmetic Repairs

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Latest Vacancies

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Where Next?

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Latest New Car Offers

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Vines Recruitment

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Exclusive Offers from Vines

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Tyre Price Match from Vines

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Exploring Somewhere New? Navigation Updates from £110

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What type of BMW Engine is right for you?

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BMW xDRIVE.

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SPREAD THE COST with 0% FINANCE

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Meet the team

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Ian Hughes

Sales Manager
  • Years at the dealership 3
  • Department Sales
  • Hobbies Family, holiday, sports, food

Tabs Alam

Business Manager
  • Years at the dealership 12
  • Department Finance
  • Hobbies Roadtrips, gym, holidays, socialising, shopping

Charles Squirrell

Used Car Buyer

Jody Jackson

Business Manager
  • Years at the dealership 0
  • Department Finance
  • Hobbies Rugby, football, wrestling

John Howard

Aftersales Manager
  • Years at the dealership 8
  • Department Service

Jamie Lowther

BMWi Sales Executive
  • Years at the dealership 3
  • Department i Sales
  • Hobbies Friends, family, sport

James Smith

BMWi Sales Executive
  • Years at the dealership 3
  • Department i Sales
  • Hobbies Cooking, music

Tony Genn

Sales Executive and Motability Specialist
  • Years at the dealership 10
  • Department Sales
  • Hobbies Golf, football

Nima Negarandeh

Sales Executive and Motability Specialist
  • Years at the dealership 5
  • Department Sales
  • Hobbies Family, IT Security

Eric Wickham

Sales Executive
  • Years at the dealership 19
  • Department Sales
  • Hobbies Football, mountain biking

Phil Hinds

Sales Executive
  • Years at the dealership 3
  • Department Sales
  • Hobbies Golf, cricket

Simon Bryan

Sales Executive
  • Years at the dealership 0
  • Department Sales
  • Hobbies Formula 1, football, family, friends

Richard Croker

Sales Executive and Motability Specialist
  • Years in the industry 3
  • Department Sales
  • Hobbies Socialising, meals out, golf, tennis, DJing

Richard Parker

Sales Executive
  • Years at the dealership 8
  • Department Sales
  • Hobbies Swimming, taekwondo

Matt Granger

Sales Executive
  • Years at the dealership 0
  • Department Sales
  • Hobbies Golf, rugby, live music

Megan Thornber

Sales Executive and Motability Specialist
  • Years at the dealership 0
  • Department Sales
  • Hobbies Shopping, gym

Dominic Harris

Sales Executive
  • Years at the dealership 1
  • Department Sales
  • Hobbies Fine art, stargazing, poetry

Tom Downham

CARWOW Speclist
  • Years at the dealership 0
  • Department Sales
  • Hobbies Rugby

Gwyneth Gavine

Centre Host
  • Years at the dealership 10
  • Department Centre Host
  • Hobbies Theatre, opera, art galleries

Jan Smith

Centre Host
  • Years at the dealership 1
  • Department Front of House
  • Hobbies Shopping, gardening, fitness

Rosie Watola

Centre Host
  • Years at the dealership 0
  • Department Front of House
  • Hobbies Swimming, walking holidays

James Foord-Divers

Service Advisor
  • Years at the dealership 3
  • Department Service
  • Hobbies Movies, socialising, cleaning

Natalie Baxter

Service Advisor
  • Years at the dealership 13
  • Department Service
  • Hobbies Holidays, Disney World

Frank Jardim

Service Advisor
  • Years at the dealership 3
  • Department Service
  • Hobbies Mountain biking, walking, kayaking

Jim Woolley

Service Advisor
  • Years at the dealership 1
  • Department Service
  • Hobbies Photography, eating, music, fishing

Berni Smyth

Service Advisor
  • Years at the dealership 1
  • Department Service
  • Hobbies Darts, socialising

Emma Swinyard

Loyalty Specialist
  • Years at the dealership 2
  • Department Sales
  • Hobbies Gym, running, drawing

Lyndsey Murphy-Sugrue

BMW Genius
  • Years at the dealership 0
  • Department Sales
  • Hobbies Football, photography, music festivals, pub quizzes

CUSTOMER REVIEWS.

Our centre star rating is based on customer satisfaction scores from real customers. It is based on information collated by BMW UK over the past 90 days of new car sales and aftersales service transactions, where the customers have subsequently elected to complete a satisfaction survey online or by phone. You will also see below customer comments, which are unedited.

Job done.

Service

The dipped beam headlights seemed high causing oncoming vehicles to flash me. The headlights were checked while I waited,one headlight unit was adjusted.I was charged for one adjustment.

Service

Pleasant atmosphere and relaxed waiting area with complimentary drinks and Gavin Sellen is always happy to help out with last minute bookings, has excellent customer service skills.

Service

Very satisfied. Could have outlined the costs more clearly at the start of the service

Service

fault codes appeared on my first long drive after service

Service

Staff seemed unsure of exactly what service my car needed and tried to book me in for a very expensive service I didn't need.

Service

Very helpful

Service

I am always satisfied with your excellent service

Service

Staff very helpful

Service

Excellent service and all as planned

Service

Service was all v good, Had good chat too with finance team - all explained - but it is still quite complex and am not totally sure if I am getting really good value for money

Service

Vehicle ready ahead of time. Flexible transport available into town.

Service

Everything was attended to with no fuss

Service

Always friendly, efficient and helpful. Nothing is ever too much bother and they always talk me through all options available, whether in sales or service.

Service

Too many people on the selling desks (10) and we had to wait a while at the service desk (2)!

Service

As always, received a great service

Service

Great service

Service

Great service as always and delivered by great people. James Ford-Divers and Natalie Buxton are fantastic. Would have given 5* but the car had not been properly washed - clearly it had been rushed with plenty of missed bits.

Service

Re adjusted drivers seat so I could not get back into my car

Service

AS BEFORE QUALITY AND ASSISTANCE OF THE DISTAFF AND HIGH LEVEL OF SERVICE. THE COFFEE DELIVERY IS DELIGHTFUL

Service

I was very satisfied with the service experience from the receptionists to the guy dealing with my car.The only small issue was not being able to get the courtesy bus back to Guildford at the time I was told it was going to leave

Service

Once again vines could not have done anything more. So helpful and friendly. Prompt service and told me about possible things that might need seeing to when next serviced.

Service

Very helpful prompt service and kept up to date by phone as to the progress on my car while in the service centre. Car was returned cleaned inside and out. Great service.

Service

Nathalie is a star

Service

Due to different staff looking after me I was initial advised there was no charge for the work then advised that I should have been charged for some if it. Also the washing and cleaning of the car was of a particularly poor standard, which is unusual

Service

Good service, but no help getting to the station on a Saturday.

Service

Went out of their way to effect a warranty repair

Service

Fixed without any fuss.

Service

All the staff were extremely helpful and polite. The car was serviced while I waited and completed quicker than expected so I could continue with my day

Service

My car was dealt with quickly and efficiently with no issues.I was collected from the local station and my car had been washed.

Service

very smooth and problem free. car ready slightly earlier than advised.

Service

No unnecessary work carried out. Honest appraisal of vehicle.

Service

Excellent and efficient service.

Service

Made every effort to ensure that I received what I required when I needed it at the price I wanted to pay.

Service

Excellent but courtesy car availability could be better, meant I had to wait a while to get a slot

Service

Very understanding and helpful. Due to hospitalisation, I was unable to drive. The car was picked up, serviced, mot and cleaned, then returned to my house.

Service

Waited while the service was done. Good coffee, well attended but not overly.

Service

No complaints! Service was fantastic!

Service

Service work seemed ok. Work done on 14th december. But this morning a message came up that said the was now overdue a service. It seems the car has not been reset after service and i need to go back to have if reset. VERY inconvenient. Not good.

Service

everything carried out as requested

Service

4.9 is the highest score available

Service

I feel like it!

Service

Failure to keep me posted of time delay on repair

Service

very responsive customer focused

Service

The service advisor who I dealt with in this occasion could have been more welcoming and less condescending upon introduction. The service advisor also had a habit of talking over my wife and I during conversation.

Service

Apart from the immediate point of servicing our car, two huge plus points: (1) the extremely helpful courtesy bus into Guildford town centre, through appalling traffic; and (2) your team doing a thorough valeting (our car was filthy) for free. Thanks

Service

Only problem was the bill was overcharged and had to be credited

Service

I am sure that Mr Woolley was instrumental in ensuring that I received a partial repayment of the cost from my warranty but see comments above.

Service

The service booked in for was done excellently. However an air conditioning service was carried out which I did not request. Also the oyster car interior was immaculate before it came in. Afterwards doors and dashboard had dirty finger marks.

Service

They provided me with an excellent service and kept me on the road

Service

I had to follow up with an email that my windscreen needed replacing, but once the Service Manager gave the matter proper consideration it was replaced without fuss.

Service

Work completed to time specified, vehicle washed and vacuumed.

Service

Always a hassle free experience

Service

The service part of the activity was very good. What I found very frustrating was being contacted by sales team members on the phone/email offering me a new car and finance. I was a bit upset that the details of my service had been shared

Service

They have done as much as they could to address the problem (of boot opening by itself)

Service

The replacement seal on my car door isn't right for some reason and I want the work reviewed.

Service

It was the fist time I was happy with the service for quite a while, there is a noticeable improvement to the service, the addition of video report and the invoice matching the actual work done. Many thanks.

Service

Knew it was receiving an enhancement but was not told very much about it except that it was “programming”. In actual fact it ruined the destinations list on my sat nav which I use a lot and so is quite annoying.

Service

The ONLY thing that spoils it was that I asked for the front cigarette lighter's fuse to be replaced as it had shorted out soon after I'd acquired the vehicle. I was assured it had been done but when I went to charge my phone, it still didn't work!

Service

Excellent service, attentive and friendly staff, amazing facilities

Service

Extremely high standards of customer service

Service

As above and also the person I dealt with in service department. ExcellantFrom Clive, Patricia`s husband who deals with it all

Service

Staff very helpful and friendly

Service

Basically it's the experience of knowledgeable and polite staff and a pleasant waiting area with complimentary drinks.

Service

Service very efficient and completed on time

Service

easy access. Attentive staff. Questions answered. good facilities. An enjoyable experience when spending money

Service

Fast, efficient service and friendly staff

Service

Phone call told me car was ready for collection. When I arrived it wasn't ready and was "just being washed"Because the coffee facilities are no longer self service, I had to find a receptionist and ask her to make me a coffee. I felt like a burden

Service

Fast and efficient

Service

The work on the car was good, but as I say, the other things spoilt it a little.

Service

Car repartee fully and returned to my home

Service

Scheduled service - and one extra item - completed quickly without any problem,

Service

Car booked in, repaired and handed back on time.

Service

after a poor start, your service was excellent in the end

Service

All correct and good answers To my questions.

Service

It's too early to tell if the problem is fixed

Service

The car feels much better after it's first running in service, it was very clean on delivery back to me.

Service

Brilliant retailer. Never let me down. Always willing to help and provide any information I require.

Service

As above. Cost is an issue

Service

Cannot fault the actual service but did not give "completely satisfied" as I still think that BMW servicing is expensive - especially as I supplied the oil.

Service

Have been using Vines for over 10 years, no problems.

Service

Staff were unable to give a satisfactory answer to a technical fault. I asked if they could look at why in the manual mode of the steptronic transmission a illuminated symbol of a hockey stick on the right side of instrument panel is not working.

Service

Excellent service team

Service

The car was returned very clean. However, there were some grubby marks on the centre and drivers door armrests.The service indicator was not reset correctly and stated that a service was due in 2500 mile. This was quickly resolved the following day

Service

good job

Service

Car goes in for service or tyre change. Comes out as if straight from the showroom. Good experience all round.

Service

Car booked in for service - I worked from home that day (not ideal for me) so I could drop car off. When I phoned that morning was informed that booking was for day after - apparently BMW had changed date and called me - I have no record of that call

Service

Car picked up/delivered back on schedule-with fault rectified

Service

from walking in with a small question they done everything i coukd ask for

Service

very efficient service

Service

Very good value for money. The discount applied to vintage cars is a major draw.

Service

Sales person extremely helpful and kept updated with progress of sourcing our chosen car

Sales

Excellent, efficient service

Sales

Tom kept us informed throughout.

Sales

Sales and post sales services are excellent.

Sales

The sales lady handled the whole process excellently even though the timing was not ideal (Christmas holidays). I appreciated the willingness to communicate via email rather than voice phone, being profoundly deaf.

Sales

Communication was fine, and kept me up to date on progress of the new car. Nima was very good at 'managing' any issues. Everything went smoothly.

Sales

Everything was so easy and pleasant to sort out. I was given all of the information I needed, was talked through the car really well before driving it away and nothing was ever too much trouble.

Sales

No complaints.

Sales

Good price, frequent updates. Initially daily through production, but long gap during delivery?

Sales

As above

Sales

I was kept informed throughout the whole process.

Sales

Philip provided weekly updates on the progress of my car. As well as answering any questions I had regarding the progress

Sales

The handover was done outside on a wet cold dark evening and not inside. Some expected features of the car were not included

Sales

Excellent service

Sales

Well handled by professional staff

Sales

The whole process was delt with professional by very competent staff and the coffee is great. Well done Vines Guildford

Sales

Because the car arrived a month earlier than the original estimate and I got a good deal on the new car. It was faultless when it was handed over.

Sales

As above the service at Vines of Guildford is second to none. Richard Croker always does a fantastic job.

Sales

All went very smoothly with no surprises

Sales

Attentive and knowledgeable service from Sales and Financial Adviser.

Sales

A smooth fast purchase was required and all info was presented very professionally and clearly

Sales

Kept up to date and throughout and delivered on time

Sales

all was properly done and easy

Sales

Our sales person Nima, was very helpful from the very first phone call to when we collected the car. In fact I had called 2 other dealers prior to calling Guildford who let me down.

Sales

Attention to detail was second to none

Sales

Vines just make you welcome. I had issues with my old X3 which service dealt with very well, and claimed to BMW on my behalf. I return due to honest and trustworthy service. And that as a customer I am respected

Sales

The service and support provided by the dealership was excellent, making the process simple and straightforward.